Our First Exhibition: SABI at the Dog & Cat Lovers Festival

Our First Exhibition: SABI at the Dog Lovers Festival

On August 22–23, 2025, SABI made its public debut at the Dog & Cat Lovers Festival in Sydney.

After three years of research, development, and countless prototypes, the Bèton Collection was unveiled to the pet-loving community for the first time. Concrete, steel, and leather came together in objects that speak not only to utility but to form, texture, and permanence.

The Dog & Cat Lovers Festival itself is a landmark event. It brings together thousands of pet owners, industry leaders, and animal enthusiasts in celebration of the unique bond we share with our companions. Beyond the exhibitions, it fosters connection, education, and community, a space where innovation and love for animals converge. Being part of such a dynamic gathering underscored the importance of our mission: to deepen the everyday rituals we share with our pets through design.

Standing alongside some of the industry’s biggest names, our presence was different by design. While others showcased products, we presented Pet Hardware: architectural objects designed for the home, made for pets.

The response was profound. Visitors recognised the Bèton Collection not simply as bowls, but as design objects that elevate daily rituals. Conversations with pet owners, designers, and industry voices affirmed what has always been our belief: pets deserve objects of intention, crafted with the same care we give the rest of our lives.

This milestone marks the beginning of a larger journey. From here, SABI will continue to redefine what it means to live with pets: bold, timeless, and beyond the expected.

We now look forward to our official launch on October 3rd, followed by our appearance at the Dog Lovers Expo in Melbourne later in the month.

Designed for you. Made for pets.

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Our First Exhibition: SABI at the Dog Lovers Festival

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